This week, we explore the meaning of omnichannel engagement and consider the elements required to achieve true omnichannel engagement in medical affairs through a white paper from MAPS, and we reflect on the 2025 European Meeting of ISMPP. We read about the importance of collaborative action towards the enrichment of persistent identifier metadata and signpost a call to participate in the FAIR2 Data Management Pilot. Finally, we highlight two upcoming webinars exploring CC licences for journal publications and India’s One Nation, One Subscription initiative.
To read:
Demystifying omnichannel engagement via MAPS | 40-minute read
What is omnichannel engagement, and why is a stakeholder-centric mindset crucial for effective scientific communication? This white paper from the Medical Affairs Professional Society (MAPS) – titled Embracing omnichannel engagement in medical affairs: changing mindsets to put external stakeholders at the center of engagement – draws on the collective experience of 12 leading scientific communication professionals to explore the elements needed to support the implementation of a true omnichannel engagement model.
ISMPP European Meeting summary via The MAP | 3-minute read
Taking place from 27 to 29 January in London, UK, the 2025 European Meeting of the International Society for Medical Publication Professionals (ISMPP) focused on Core values for an integrated age. This article in The MAP reflects on the key takeaways from the meeting and signposts readers to the day 1 and day 2 summaries developed by The Publication Plan. Readers may be especially interested in the sessions on patient inclusion in scientific conferences, artificial intelligence (AI) adoption and use cases, and alternative publication formats.
Collaborative enrichment of PID metadata via COMET | 3-minute read
The Collaborative Metadata Enrichment Taskforce (COMET) was established in 2024 “to enhance the completeness, consistency and interoperability of metadata across the research information ecosystem”. In this interview, Hannah Hope (Open Research Lead at Wellcome) explains the importance of working collaboratively to enrich persistent identifier metadata and the benefits of participating in COMET. Stakeholders interested in joining the collaboration are invited to express their interest before 1 May 2025.
To engage with:
Call to participate: FAIR2 Data Management Pilot via Frontiers
Frontiers has announced the launch of FAIR2 – a peer-reviewed service that helps researchers gain credit and citations for their work while ensuring research data are suitable for analysis by both humans and machines. Researchers interested in exploring the service are invited to join the limited-time FAIR2 Data Management Pilot to shape the future of open data publishing. The pilot allows participating researchers to access the FAIR2 AI-assisted workflows at no cost.
CC licences for journal publications via Zoom
What licence should you use for your preprints and journal articles? Join this Creative Commons (CC) webinar on Tuesday 11 March to explore why the licence you publish under matters and how to navigate journal open access policies. In preparation for the webinar, consider reading this Open Pharma article that aims to demystify the CC licence selection process and explores a real-life case study of CC licence selection in the context of industry-funded research.
One Nation, One Subscription: expert insights via Research Information
In 2024, India announced a revolutionary One Nation, One Subscription initiative that now provides all public academic institutions with free, equitable access to content from over 13 000 journals. Join Vivek Mehra (Founder and CEO of Vikramshila Education), Nidhi Gulati (Country Communications Director at Springer Nature), Ramesh Gaur (Professor and Dean at the Indira Gandhi National Centre for the Arts) and Anindita Bhadra (Professor at the Indian Institute of Science Education and Research Kolkata) on Thursday 20 March to learn more about the initiative and the wider implications of the scheme on India’s research community.
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